Meet the Technical Experts: Inside Rotor Clip’s UK Team Driving Innovation and Local Support
At Rotor Clip, we believe that behind every great retaining ring (circlip, snap ring, spiral ring), wave spring, and hose clamp is an expert team dedicated to solving challenges, supporting innovation, and delivering exceptional service! As part of our Meet the Expert series, we are proud to highlight some of our technical experts at our UK operations in Sheffield. Celebrating 25 years in the United Kingdom, this facility began in 1999 as a small warehouse and customer service office and has since evolved into a strategic technical hub combining local engineering expertise, stocked with finished goods, and providing custom application support to deliver fast, reliable service to customers across the UK and Europe.
We interviewed three of our technical experts in the UK: Simon, Director of New Business Development; Greg, Director of UK Operations and Technical Sales Engineer; and Adam, Key Account Manager, to share their insights on the team’s capabilities and customer support across industries.
Simon, Director of New Business Development
Q: How has the UK operation changed since it first opened?
Simon: When we started, the UK office was a small warehouse that focused mainly on automotive customers and Tier 1 suppliers. Over the years, we have grown into a full-service hub with local engineering, fully stocked inventory, and the ability to support custom solutions. Today, we serve a wide range of industries across the UK and Europe, from aerospace and medical technology to industrial automation and eMobility.
Greg, Director of UK Operations
Q: What sets Rotor Clip apart from competitors in the UK and Europe?
Greg: Many local competitors are distributors who rely on imported product. At Rotor Clip, we manufacture every one of our products, so customers know exactly where they come from, with full traceability and quality assurance. We can provide fast, direct support, which improves lead times, responsiveness, and overall cost efficiency. Customers value our ability to supply the full product range, including less common imperial sizes.
Adam, Key Account Manager
Q: Can you describe a typical customer interaction?
Adam: Our process always starts with understanding the customer’s needs, whether that’s through a phone call, email, or online form. We collaborate with their engineers to review applications, provide product recommendations, and offer free samples for testing. Once a solution is agreed on, we quote and process the order, leveraging local stock and custom packaging as needed, and ensure prompt delivery. Post-sale, we continue to provide technical support and long-term partnership.
Q: How does Rotor Clip support sustainability and efficient operations?
Simon: One of our key priorities is reducing lead times and minimizing environmental impact. By maintaining local inventory and manufacturing many products in Europe, we reduce freight distances, focusing on efficient manufacturing, material traceability, and minimizing waste, so customers can rely on sustainable, high-quality supply.
Q: What industries do you work most closely with, and what expertise do you bring?
Greg: Our team works with different industries on a daily basis. Automotive has been a long-standing focus, but we are seeing growth in aerospace and defense, energy, eMobility, industrial automation, and medical devices. Our combined team experience exceeds 90 years in technical sales, engineering, and customer support. This reinforces our expertise, and ability to advise on custom solutions, materials, and part designs for even the most demanding applications.
Q: How do you ensure you stay ahead of industry trends and meet customer needs?
Adam: We maintain regular contact with customers, visiting key accounts and conducting online or in-person meetings. This helps us understand new projects, shifts in supply chain strategies, and evolving technical requirements. We work closely with design and R&D teams to provide fast prototyping, high-speed rings, Intershim wave springs, and other custom solutions. Being proactive helps us maintain long-term, trusted partnerships.
Q: What’s something customers often don’t realize until they speak with you?
Simon: Many customers assume a retaining ring or wave spring is a simple part. They don’t always know how critical it is to the application or how different materials and designs can dramatically improve performance and reduce costs. We educate customers on the benefits of custom parts, space-saving wave springs, and high-speed rings, which often lead to better, safer, and more efficient designs.
Q: What’s next for Rotor Clip in the UK?
Greg: We’re focused on continuing to expand our reach across Europe, supporting a wider range of industries while maintaining the personal, local support that sets us apart. We want to help customers solve complex engineering challenges, deliver fast, reliable service, and continue our 25-year tradition of innovation and quality.
To learn more about our Sheffield location and the UK team, visit Rotor Clip UK or contact us to discuss your next project.